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Connect, create, engage, enhance

In a digital age, it’s essential to connect with your audience across multiple platforms. An important element in this process is creating exciting and engaging marketing content.

At Seeing This Sphere Communication it’s this connection between a business and its customers that’s most important.

How do you drive potential audiences inside and outside your existing sphere to achieve your goal? What’s the best way to promote and maintain the image you want your business to portray?

Good content takes research and time, something many businesses can’t afford. That’s where Seeing This Sphere Communications comes in.

Seeing This Sphere Communication provides marketing content for:

• blogs
• websites
• social media platforms
• media releases, email marketing campaigns
• advertisements and more

We also offer a range of marketing and communications services such as:

• freelance journalism
• proof reading and editing
• marketing and communications planning and more

Learn more about Our Services today.

What makes good marketing content?

Before creating content for any business, it’s important to understand what will make it good enough to engage the intended audience.

Let’s look at what makes good marketing content and why Seeing This Sphere Communication can help.

Marketing content should be planned, frequent and consistent

You shouldn’t start communicating with your audience and then discontinue doing so.

Good content must be regular so your audience can become familiar with it and know what to expect. This means you’ll need to dedicate some time to content planning before you even begin.

Strategic planning often limits what hours remain for content production. This is where outsourcing to Seeing This Sphere Communication is handy.

Outsourcing helps businesses owners to achieve their goals so they can focus on planning and other areas of their business.

Communication should be targeted and have a goal

Another important element of good content is targeting it appropriately for your audience.

Before starting you need to know who your audience is and why they want to read what you have to say. You want to ensure what you’re writing about is something the reader wants to see.

Good content, particularly for a business, must have a goal it aims to achieve. Whether this is to increase sales, drive traffic to an existing website, gain a journalist’s attention or overt a public relations crisis it’s important to make the goal clear.

Engaging Seeing This Sphere Communication will help you to clearly define your audience. They can also provide appropriate content that gains attention and encourage audiences to come back for more.

The reader should learn something

While it’s important to have an end goal in mind, it helps if your audience takes something away from what they are reading.

Good content educates the reader about the products and services your business provides. This doesn’t mean the message should be complex.

Expert content producers like the team at Seeing This Sphere Communication share messages in ways your audience will understand them.

This means intricate topics can be explained in both detailed reports, tenders or memorandums as well as in infographics, short social media posts or even video scripts.

Messages must be presented in many ways

This leads to content format. Marketing and communications messages come in a variety of forms.

Writing for a number of platforms and for a range of outlets can prove a juggle for any business, even those with large marketing teams.

There’s social posts, blogs, video scripts, advertisements, media releases, web pages, landing pages and email marketing campaigns to think about. The list is endless. This is why it becomes essential to enlist the help of an expert.

Both small and large business owners can gain from the assistance of a trained professional who has a background in marketing and communications.

By doing so they’ll have more time to focus on their business and it’s strategies, reduce costs and increase the return on their investment.

Your marketing content should provide an opportunity to respond

Just as every action must have a reaction, every message should have a response.

Good communication is reciprocal and no conversation is a one way street. When writing content it’s important to think about how your audience will respond.

Will they buy the top you’re marketing for sale? Do they sign up to a newsletter providing updates on your services? Are they going to click through to another page on your website? Will they make a comment on your Facebook post?

There’s no point engaging a reader if you don’t allow them to have a say or at least give them something to action.

By developing content that considers your clients’ needs and views you create a sense of community that helps build relationships and brand loyalty.

By engaging Seeing This Sphere Communication, you’re starting a conversation with both existing and potential customers that will allow your business to succeed.

If you’re interested in learning how Seeing This Sphere Communication can assist your business with marketing content please touch base. We’re always interested in having a discussion.

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